Boston Housing Authority

Policies > Admissions And Continued Occupancy Policy Ch 2: Marketing & Outreach

Admissions And Continued Occupancy Policy

Chapter 2:Marketing & Outreach

2.1 Marketing Policy

It is the policy of the BHA to conduct marketing and outreach as needed to maintain an adequate application pool representative of the eligible population in the area. In marketing its developments, it is the policy of the BHA to comply fully with existing Federal and State laws protecting the individual rights of applicants, residents, or staff and any laws subsequently enacted. (See Section 1.2 Statement of Nondiscrimination including all subsections.)

2.1.1 Marketing has two primary purposes:

1.  to make all potential applicants aware of the housing and related services that BHA offers its residents; and
2.  to attract specific groups of applicants, such as,

  • those with Low- and Very low-income levels, as defined in Chapter 1, section 1.4.1 “Definitions,” of this policy,
  • Disabled Persons who require units with accessible features, or 
  • those determined by an annual analysis of site-based waiting lists to be the least likely to apply for the housing market area.

2.2  Marketing Requirements

The following requirements apply to BHA marketing efforts:

2.2.1 Fair Housing

Materials must comply with the Fair Housing Act requirements with respect to wording, logo, size of type etc.

2.2.2    Accurate Descriptions

Materials shall accurately describe each development, its apartments by size and type, its application process, waiting list, estimated wait time, amenities and Priority and Preference structure and shall include the availability of apartments with accessible features, and any designation that applies to the property.

2.2.3    Plain Language

Marketing materials shall be in “plain language”.  The BHA shall make an effort to use print media, videos and multi-media in a variety of languages.

2.2.4    Eligibility

Marketing materials shall make clear to individuals and Households, who is eligible for housing including people with physical and/or mental disabilities.

2.2.5 Reasonable Accommodations and Structural Modifications

BHA’s marketing materials will include notice of the Authority’s responsibility to provide reasonable accommodations and structural modifications for people with disabilities if reasonably required on account of disability.

2.3       Marketing and Outreach Strategies

2.3.1  When BHA Will Market Apartments

The BHA will undertake marketing efforts whenever there is a need to do so in order to address: changes required as a result of legislative or regulatory requirements; fair housing needs; apartment vacancy or turnover considerations; deconcentration and income mixing needs; an insufficient pool of Applicants on the waiting list; or any other factor which may require marketing efforts to further public housing program goals.  The BHA shall assess these factors at least annually as part of its Agency Plan in order to determine the need and scope of the marketing effort.

2.3.2  Affirmative Marketing

2.3.2.1  The BHA shall undertake appropriate affirmative fair marketing efforts whenever the Authority identifies a need to augment the number of applicants on any of its site–based waiting lists. (See Section 2.1.1.2 and Section 3.2) [1]Outreach
 
1. Print Media
 
The BHA will establish a listing of publications in which marketing will be done through the use of print media. As necessary, the BHA will utilize any or all of these publications to facilitate outreach to those groups identified under Section 2.1.1.2.
 
A listing of publications serving BHA’s housing market area is:

Newspaper

Street

Town

Zip

Allston-Brighton TAB

PO Box 9113

Needham

02492

Back Bay Courant

294 Washington St., Suite 429

Boston

02108

Banker and Tradesman

280 Summer Street

Boston

02210

Bay State Banner

68 Fargo Street, 8th Fl

Boston

02210

Bay Windows

631 Tremont Street

Boston

02118

Beacon Hill Times

25 Myrtle Street

Boston

02114

Boston Business Journal

200 High Street

Boston

02110

Boston City Paper

492 E. Broadway

South Boston

02127

Boston Haitian Reporter

150 Mt. Vernon St., Suite 120

Dorchester

02125

Boston Irish Reporter

150 Mt. Vernon St., Suite 120

Dorchester

02125

Boston Seaport Journal/Travel N.E.

256 Marginal Street

East Boston

02128

Boston TAB

PO Box 9113

Needham

02492

Carriage News (Taxi News)

PO Box 326

South Boston

02127

Charlestown Patriot

1 Thompson Square

Charlestown

02129

Dorchester Argus Citizen

PO Box 6

South Boston

02127

Dorchester Community News

1454 Dorchester Ave.

Dorchester

02122

Dorchester Reporter

150 Mt. Vernon St., Suite 120

Dorchester

02125

East Boston Sun Journal Transcript

PO Box 9103

Revere

02151

East Boston Times

40 William Kelly Square

East Boston

02128

El Mundo

408 South Huntington Avenue

Boston

02130

El Universal

1736 Washington Street

Boston

02118

Fenway News

PO Box 230307 Astor Station

Boston

02123

Hyde Park Bulletin

11 Fairmont Avenue

Hyde Park

02136

Hyde Park Tribune/JP Citizen

1261 Hyde Park Ave

Hyde Park

02136

In Newsweekly

450 Harrison Ave

Boston

02116

Independent Newspapers

385 Broadway, Suite 105

Revere

02151

Jamaica Plain Gazette/MHGazette

PO Box 1139, 7 Harris Ave

Jamaica Plain

02130

Jewish Advocate

15 School Street

Boston

02108

La Semana

911 Massachusetts Ave.

Boston

02118

Metro Newspaper

354 Congress Street

Boston

02210

Parents Paper

670 Center Street

Jamaica Plain

02130

Parkway/W. Roxbury Transcript

PO Box 9113

Needham

02492

People's Voice

PO Box 940, 554 Washington

Dorchester

02124

Post Gazette (North End)

PO Box 130135, 5 Prince St

Boston

02113

Regional Review (North End)

PO Box 1187

Saugus

01906

Sampan

200 Tremont Street

Boston

02116

Sing Tao

130 Lincoln St

Boston

02111

South Boston Online

490 Broadway

South Boston

02127

South Boston Tribune

PO Box 6

South Boston

02127

South End News

631 Tremont Street

Boston

02118

Spare Change

1151 Massachusetts Avenue

Cambridge

02138

Wade Publications, LTD

PO Box 400811

N. Cambridge

02140

West Roxbury Bulletin

1842 Center Street

West Roxbury

02132

West Roxbury Transcript

PO Box 9113

Needham

02492

World Journal

75 Kneeland Street

Boston

02111

 
3.  Social Service Agencies/Community Organizations

The BHA will maintain a listing of Social Service Agencies and Community Organizations that serve households in the BHA’s market area. The BHA shall utilize this listing as necessary to facilitate outreach to groups as identified in Section 2.1.1.2.
 
In addition, a specific effort shall be made to provide marketing materials to all agencies, including MASS ACCESS, that serve and advocate for potentially eligible applicants (e.g. the disabled/ handicapped) in order that accessible/adaptable apartments are brought to the attention of people who can best take advantage of these apartments’ accessible or adaptable features. (See Section 6.3 Occupancy of Accessible Apartments and Apartments with Adapted Features)
 
A listing of Social Service Agencies/Community Organizations serving households in BHA’s housing market area is:
 

Company

Address

City

State

ZipCode

Abour Hospital

49 Robinwood Avenue

Jamaica Plain

MA

02130

Action for Boston Community Development, Inc.

178 Tremont Street

Boston

MA

02111

AIDS Action Committee of Massachusetts

131 Clarendon Street

Boston

MA

02116

AIDS Housing Corporation

29 Stanhope Street

Boston

MA

02116

Alianza Hispana

413 Dudley Street

Roxbury

MA

02119

American Association of Retired Persons

1 Boston Place

Boston

MA

02108

Bentley College

175 Forest Street

Waltham

MA

02154

Beth Israel/Deaconess Medical Center

330 Brookline Avenue

Boston

MA

02215

Bethel Tabernacle Pentecostal Church

10 St. George Street

Roxbury

MA

02118

Blue Cross Blue Shield of Massachusetts, Inc.

401 Park Drive

Boston

MA

02215-2909

Boston Addiction Services

723 Massachusetts Avenue

Boston

MA

02114

Boston Aging Concerns

67 Newbury Street

Boston

MA

02116

Boston Center for Independent Living

95 Berkeley Street

Boston

MA

02116

Boston College

38 Commonwealth Avenue

Chestnut Hill

MA

01760

Boston College Law School

855 Centre Street

Newton

MA

02159

Boston Community Services

780 American Legion Highway

Roslindale

MA

02131

Boston Digital Bridge Foundation

1 City Hall Plaza

Boston

MA

02201

Boston Senior Home Care

100 Chauncy Street

Boston

MA

02111

Boston Teachers Union

 

Dorchester

MA

02125

Boston University

19 Deerfield Street

Boston

MA

02215

Boston Worker’s Assistant Center

33 Harrison Avenue

Boston

MA

02111

Bowdoin Street Community Health Center

230 Bowdoin Street

Dorchester

MA

02122

Brandeis University

P.O.Box 9110 Mail Stop U4

Waltham

MA

02254

Brigham & Women's Hospital

72 Francis Street

Boston

MA

02215

Brookside Community Health Center

3297 Washington Street

Jamaica Plain

MA

02130

Cambridge College

1000 Massachusetts Avenue

Cambridge

MA

02138

Cambridge Housing Authority

270 Green Street

Cambridge

MA

02139

Cardinal Cushing Center for the Spanish

76 Union Park Street

Roxbury

MA

02118

Cardinal Medeiros Center for the Homeless

140 Shawmut Avenue

Roxbury

MA

02118

Carney-Caritas Hospital

2100 Dorchester Avenue

Dorchester

MA

02124

Casa Myrna Vazquez

P.O. Box 180019

Roxbury

MA

02118

Cathedral LTPC

617 Harrison Avenue

Roxbury

MA

02118

Catholic Charities of Boston

49 Franklin Street

Boston

MA

02110

Center for Public Representation

246 Walnut Street

Newton

MA

02460

Central Boston Elder Services

812 Huntington Avenue

Boston

MA

02115

CHAPA

18 Tremont Street

Boston

MA

02108

Charlestown  Health Care Center

73 High Street

Charlestown

MA

02129

Church Park

221 Massachusetts Avenue

Boston

MA

02115

City of Boston, Commission for Persons with Disabilities

1 City Hall Plaza

Boston

MA

02201

City of Boston, Emergency Shelter Commission

1 City Hall Plaza

Boston

MA

02201

City of Boston, Fair Housing Commission

1 City Hall Plaza

Boston

MA

02201

City of Boston, Office of Civil Rights

1 City Hall Plaza

Boston

MA

02201

City of Boston, Office of Personnel Management

1 City Hall Plaza

Boston

MA

02210

Clark University

950 Main Street

Worcester

MA

01610

Codman Square Community Health Center

637 Washington Street

Dorchester

MA

02124

Committee for Boston Public Housing, Inc

100 Terrace Street

Roxbury

MA

02120

Community Work Service

174 Portland Street

Boston

MA

02114

Council of Elders

2055 Columbus Avenue

Roxbury

MA

02119

Council of Large Public Housing Authorities

1250 Eye Street NW

Washington

DC

20001

Covenant Congregational Church

455 Arborway

Jamaica Plain

MA

02130

Dana Farber Cancer Institute

44 Binney Street

Boston

MA

02215

Dimock Community Health Center

55 Dimock Street

Roxbury

MA

02119

Disability Law Center

11 Beacon Street

Boston

MA

02108

Disabled American Veterans

JFK Federal Bldg.

Boston

MA

02203

Dorchester House Multi-Service Center

1353 Dorchester Avenue

Dorchester

MA

02122

Dudley Street Neighborhood Initiative

513 Dudley Street

Roxbury

MA

02119

E.R.I

432 Columbia Street

Cambridge

MA

02141

Ebenezer Baptist Church

157 West Springfield Street

Roxbury

MA

02118

Ecumenical Social Action Commission, Inc.

3134 Washington Street

Jamaica Plain

MA

02130

Egleston Square Neighborhood Association

3134 Washington Street

Roxbury

MA

02119

Episcopal Diocese of Massachusetts

138 Tremont Street

Boston

MA

02111

ETHOS

555 Amory Street

Jamaica Plain

MA

02130

Fairmount LTPC

43 Bow Street

Hyde Park

MA

02136

Families in Transition

316 Huntington Avenue

Boston

MA

02115

Family Services of Greater Boston

31 Heath Street

Jamaica Plain

MA

02130

Father Bill's Place

38 Broad Street

Quincy

MA

02169

Faulkner Hospital

1153 Centre Street

Jamaica Plain

MA

02130

Fenway Community Health Center

7 Haviland Street

Boston

MA

02115

Franciscan Children's Hospital

30 Warren Street

Brighton

MA

02135

Golden Age Center

382 Main Street

Charlestown

MA

02129

Greater Boston Elderly Legal Services

197 Friend Street

Boston

MA

02114

Greater Boston Housing Initiatives

105 Chauncy Street

Boston

MA

02111

Greater Boston Legal Services

197 Friend Street

Boston

MA

02114

Greater Boston Rehabilitation Service

31 Msgr. O'Brien Hwy

Cambridge

MA

02141

Haitian Multi-Service Center

12 Bicknell Street

Dorchester

MA

02121

Harborlight/Salvation Army

407 Shawmut Avenue

Roxbury

MA

02118

Harvard Pilgrim Healthcare

126 Brookline Avenue

Hyde Park

MA

02136

Harvard University

54 Dunster Street

Cambridge

MA

02138

HomeStart

105 Chauncy Street

Boston

MA

02111

Housing Opportunity Unlimited

320 Mount Vernon Street

Dorchester

MA

02125

International Institute of Boston

287 Commonwealth Avenue

Boston

MA

02115

International Union of Operating Engineers

120 Mount Hope Street

Roslindale

MA

02131

Jewish Vocational Services

105 Chauncy Street

Boston

MA

02111

Jewish Vocational Services

26 West Street

Boston

MA

02111

Jobs for Youth-Boston, Inc.

125 Tremont Street

Boston

MA

02108

JP Neighborhood Development Corporation

31 Germania Street

Jamaica Plain

MA

02130

Justice Resource Institute

270 Huntington Avenue

Boston

MA

02115

Kingston House Mission

39 Kingston Street

Boston

MA

02111

Kit Clark Senior Services

1500 Dorchester Avenue

Dorchester

MA

02122

Laborers Union Local

265 East 9th Street

South Boston

MA

02127

Lemuel Shattuck Hospital

170 Morton Street

Jamaica Plain

MA

02130

Lemuel Shattuck Shelter

170 Morton Street

Jamaica Plain

MA

02130

Lesley College

29 Everett Street

Cambridge

MA

02139

Manhattan Agency

152 Howard Avenue

Dorchester

MA

02125

Masjid Al Quran

35 Intervale Street

Dorchester

MA

02121

Mass. Advocacy Center

100 Boylston Street

Boston

MA

02116

Mass. Association for the Blind

200 Ivy Street

Brookline

MA

02146

Mass. Association of Older Americans

110 Arlington Street

Boston

MA

02115

Mass. Association of Retarded Citizens

217 South Street

Waltham

MA

02154

Mass. Behavioral Health Partnership

150 Federal Street

Boston

MA

02110

Mass. Commission for the Blind

48 Boylston Street

Boston

MA

02116

Mass. Commission for the Deaf & Hard of Hearing

150 Mount Vernon Street

Dorchester

MA

02125

Mass. Department of Employment and Training

19 Staniford Street

Boston

MA

02114

Mass. Department of Mental Health

25 Staniford Street

Boston

MA

02114

Mass. Department of Mental Health

85 E Newton Street

Roxbury

MA

02118

Mass. Department of Mental Retardation

160 North Washington St.

Boston

MA

02114

Mass. Department of Social Services

24 Farnsworth Street

Boston

MA

02110

Mass. Housing & Shelter Alliance

5 Park Street

Boston

MA

02108

Mass. Immigrant & Refugee Advocates

105 Chauncy Street

Boston

MA

02111

Mass. Job Training, Inc.

90 Washington Street

Dorchester

MA

02121

Mass. Job Training, Inc.

1 Orr Square

Revere

MA

02151

Mass. Job Training, Inc.

600 Washington Street

Dorchester

MA

02122

Mass. League of Community Health Centers

100 Boylston Street

Boston

MA

02116

Mass. Senior Action Council, Inc.

565 Warren Street

Dorchester

MA

02121

Massachusetts General Hospital

55 Fruit Street

Boston

MA

02114

Massachusetts House of Representatives

State House

Boston

MA

02133

Massachusetts Institute of Technology

70 Memorial Drive

Cambridge

MA

02142

Mattapan Community Health Center

1425 Blue Hill Avenue

Mattapan

MA

02126

Maximus

30 Winter Street

Boston

MA

02108

Metro North Worker’s Assistance Center

196 Boston Avenue

Medford

MA

02155

Metropolitan Boston Housing Partnership

125 Lincoln Street

Boston

MA

02111-2503

Mission Hill Extension LTPC

2609 Ruggles Street

Roxbury

MA

02120

NAACP of Greater Boston

330 Dr. Martin Luther King, Jr. Blvd.

Roxbury

MA

02119

NAHRO

630 Eye Street NW

Washington

DC

20001

National Association of Letter Carriers

626 Dorchester Avenue

South Boston

MA

02127

New England Baptist Hospital

125 Parker Hill Avenue

Roxbury

MA

02120

New England Council of Carpenters

803 Summer Street

South Boston

MA

02127

New England Rehabilitation Center

1269 Beacon Street

Brookline

MA

02146

New England School of Law

154 Stuart Street

Boston

MA

02116

NOAAH  c/o KMX Parners

2300 M Street NW

Washington

DC

20037

Northeastern University

400 Huntington Avenue

Boston

MA

02115

One With One

PO Box 35404

Brighton

MA

02135

Orchard Park LTPC

1154 Harrison Avenue, #137

Roxbury

MA

02119

Partners HealthCare System, Inc.

800 Boylston Street, Ste. 1150

Boston

MA

02199-8001

People’s Baptist Church

134 Camden Street

Roxbury

MA

02118

Pine Street Inn

444 Harrison Avenue

Roxbury

MA

02118

Pleasant Hill Baptist Church

155 Humboldt Avenue

Dorchester

MA

02121

Project Free

93 Ames Street

Dorchester

MA

02124

Riverside Cambridge Community Center

217 Western Avenue

Cambridge

MA

02139

Rosie's Place

889 Harrison Avenue

Roxbury

MA

02118

Roxbury Multi-Service Center

317 Blue Hill Avenue

Dorchester

MA

02121

RoxComp

435 Warren Street

Roxbury

MA

02119

RoxComp/Orchard Park Health Center

116 Eustis Street

Roxbury

MA

02119

Russian Community Association of MA

215B Harvard Avenue

Boston

MA

02134

S.D.I.

50 Otis Hill Road

Norwell

MA

02061

S.T.R.I.V.E.

533 Washington Street

Dorchester

MA

02121

Saint Mark’s Congregational Church

200 Townsend Street

Dorchester

MA

02121

Salvation Army Family Shelter

23 Vernon Street

Roxbury

MA

02119

Simmons College

300 The Fenway

Boston

MA

02115

Sojourner House

85 Rockland Street

Roxbury

MA

02119

Somerville Housing Authority

30 Memorial Road

Somerville

MA

02145

South Cove Community Health Center

145 South Street

Boston

MA

02111

Spaulding Rehabilitation Hospital

125 Nashua Street

Boston

MA

02114

St. Elizabeth’s Medical Center

736 Cambridge Street

Brighton

MA

02135

St. Francis House

39 Boylston Street

Boston

MA

02116

Suffolk University

20 Ashburton Place

Boston

MA

02108

Suffolk University Law School

41 Temple Street

Boston

MA

02114

Teamster’s Local 122

765 East Third Street

South Boston

MA

02127

Ten Point Coalition

215 Forest Hills Avenue

Jamaica Plain

MA

02130

The Laboure Center

275 West Broadway

South Boston

MA

02127

Travelers Aid Society of Boston

711 Atlantic Avenue

Boston

MA

02111

Tufts New England Medical Center

750 Washington Street

Boston

MA

02111

Twelfth Baptist Church

160 Warren Street

Roxbury

MA

02119

United Food & Commerical Workers

725 South Street

Roslindale

MA

02131

Uphams Corner Community Health Center

415 Columbia Road

Dorchester

MA

02125

Urban Edge Housing Corporation

PO Box 1209

Jamaica Plain

MA

02130

Urban League of Eastern Massachusetts

88 Warren Street

Roxbury

MA

02119

VA Medical Center

150 S. Huntington Avenue

Jamaica Plain

MA

02130

Veterans Administration Outpatient Clinic

251 Causeway Street

Boston

MA

02114

Visiting Nurse Association of Boston

320 Washington Street

Brighton

MA

02135

Wheelock College

45 Pilgrim Road

Boston

MA

02115


Revision date: 8/13/14